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Defining Your Product & Pricing for Profit

October 23 @ 10:30 am - 12:00 pm

Free

When launching a new business or introducing a new product you need to consider so many things:

  • Who is going to buy it?
  • What will customers be willing to pay?
  • What your Cost of Goods (Cogs) are?
  • If you can make a profit?

Defining Your Product

The objectives of this part of the session are to:

  • Establish what your product is
  • Gain clarity on the “Value” of your product
  • Identify ways to make your product better or diversify your offer

By the end of this section you will:

  • Recognise the value of what you have to offer to your target customer
  • Strengthen your offer and be able to clearly communicate it to your customers

Pricing for Profit 

The objectives of this part of the session are to:

  • Gain clarity on available revenue models and pricing strategies
  • Understand the TRUE cost of your product
  • Recognise the value of your product in the marketplace

By the end of this section you will:

  • Know the revenue models/pricing strategies relevant to your business
  • Decide which model works for your business
  • Be able to discuss pricing terms with confidence (margin, profit, gross, net etc)

Details

Date:
October 23
Time:
10:30 am - 12:00 pm
Cost:
Free
Event Category:

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