When launching a new business or introducing a new product you need to consider so many things:

• Who is going to buy it?
• What will customers be willing to pay?
• What your Cost of Goods (Cogs) are?
• If you can make a profit?

Defining Your Product

The objectives of this part of the session are to:

• Establish what your product is
• Gain clarity on the “Value” of your product
• Identify ways to make your product better or diversify your offer

By the end of this section you will:

• Recognise the value of what you have to offer to your target customer
• Strengthen your offer and be able to clearly communicate it to your customers

Pricing for Profit 

The objectives of this part of the session are to:

• Gain clarity on available revenue models and pricing strategies
• Understand the TRUE cost of your product
• Recognise the value of your product in the marketplace

By the end of this section you will:

• Know the revenue models/pricing strategies relevant to your business
• Decide which model works for your business
• Be able to discuss pricing terms with confidence (margin, profit, gross, net etc)