Loading Events

« All Events

  • This event has passed.

Defining Your Product & Pricing for Profit

October 23, 2020 @ 10:30 am - 12:00 pm


When launching a new business or introducing a new product you need to consider so many things:

  • Who is going to buy it?
  • What will customers be willing to pay?
  • What your Cost of Goods (Cogs) are?
  • If you can make a profit?

Defining Your Product

The objectives of this part of the session are to:

  • Establish what your product is
  • Gain clarity on the “Value” of your product
  • Identify ways to make your product better or diversify your offer

By the end of this section you will:

  • Recognise the value of what you have to offer to your target customer
  • Strengthen your offer and be able to clearly communicate it to your customers

Pricing for Profit 

The objectives of this part of the session are to:

  • Gain clarity on available revenue models and pricing strategies
  • Understand the TRUE cost of your product
  • Recognise the value of your product in the marketplace

By the end of this section you will:

  • Know the revenue models/pricing strategies relevant to your business
  • Decide which model works for your business
  • Be able to discuss pricing terms with confidence (margin, profit, gross, net etc)


October 23, 2020
10:30 am - 12:00 pm
Event Category:


Please select the number of tickets you would like to purchase

The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Tickets are no longer available