So,what’s the difference between a brand and a logo?
For those who are in a hurry, here is the short answer:
-A brand is a collection of perceptions, feelings, and ideas consumers have about a company or organisation. By creating a brand strategy we can influence these perceptions and feelings in order to build loyal customers and brand advocates.
-A logo is but one element of a brand, and its job is to act as an identifier to help build brand recognition.
For those who want to learn more about building a strong and successful brand; and to understand the relationships and differences between:
- Brand identity
Together, we will explore the elements of brand strategy and how that leads to a more meaningful brand identity, which in turn will help you to create more engaging branding.
Let’s Rock Your Brand.
WBS Members – Free
Non Members – £15.00