So,what’s the difference between a brand and a logo?

For those who are in a hurry, here is the short answer:

-A brand is a collection of perceptions, feelings, and ideas consumers have about a company or organisation. By creating a brand strategy we can influence these perceptions and feelings in order to build loyal customers and brand advocates.

-A logo is but one element of a brand, and its job is to act as an identifier to help build brand recognition.

For those who want to learn more about building a strong and successful brand; and to understand the relationships and differences between:

• Brand
• Brand identity
• Branding,

Together, we will explore the elements of brand strategy and how that leads to a more meaningful brand identity, which in turn will help you to create more engaging branding.

Let’s Rock Your Brand.

WBS Members (Start up & Growth) –  Free

Non Members – £15.00