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Masterclass: Networking on LinkedIn; build your community and grow your business

May 7, 2021 @ 11:00 am - 12:30 pm

Free – £15.00

John Espirian is the relentlessly helpful technical copywriter, all-round LinkedIn nerd and author of Content DNA.

During this workshop John will share top tips, complete live reviews and help you understand how to use LinkedIn for your business, including;

  •  Setting up your page
  • Setting up business pages (should you)
  • Making meaningful connections
  • Turning connections into relationships and sales
  • Removing myths, sharing best practice and what not to dos!

It doesn’t matter if you a product or service business LinkedIn can provide valuable connections and opportunities…. but only if your on it… and using it!


Our Speaker – John Espirian (in his own words)

John Espirian photoI’m a former software & hardware tester, a former Microsoft Most Valuable Professional (MVP) and a former director of the UK’s largest editorial society.


When I worked as a quality assurance manager for one of the UK’s largest internet service providers, I used to be the guy answering everyone’s questions:

  • “How does this work?”
  • “What does this mean?”
  • “Why’s this bloody error happening?”



I’d explain how stuff worked so that anyone would get it. I was a natural teacher.


In 2009, I went solo and became an independent technical copywriter.


As a one-person business, I can be sure that there’s zero office politics at Espirian Towers. And I can make my tea with two teabags and no one can tell me off.


B2B clients hire me to explain how their products, services and processes work. This includes:

  • web pages
  • blogs & articles
  • case studies
  • LinkedIn profiles


I’m known in part for my book, Content DNA, where I talk all about how to define a personal brand and then to be the same “shape” everywhere. My personal brand values are:

  • Teacher not preacher
  • Cheeky geek
  • Attitude of gratitude
  • Eager experimenter
  • Relentlessly helpful


It’s the last of these that’s the real anchor value of my personal brand, and it’s what a lot of people echo back when they interact with me on social media.


BitmoJohn is my cartoon alter ego. He’s a younger, slimmer and better-at-football version of me. I use him as part of my visual branding, in my social media posts, webinars and other presentations.


I work remotely with clients around the world from my home office in Newport, South Wales, UK.

PS. My full title is Lord John Espirian (pronounced ess–PIH–ree–unn) of Hougun Manor.


May 7, 2021
11:00 am - 12:30 pm
Free – £15.00
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