PR is a form of marketing that small businesses often think they cannot afford or sometimes just don’t understand. 

What if I told you it was a FREE way to promote your brand and raise your brands profile?

Our Marketing & Communications Manager Abigail Donaldson-Reid will be hosting a 1hr workshop to help small businesses get to grips with the basics of PR to help raise their brand awareness and result in more traction to their websites, social media pages, leading to sales.

Before joining the WBS team, Abigail worked in PR teams for globally recognised brands where her focus was creating stories that captured journalists attention and raised brand profiles. During this workshop she will share her hints and tips to secure coverage for your small business.

You will take home a press release checklist at the end of the workshop.

Abigail is happy to follow up with 30 minute 1-2-1 meetings with attendees who would like to delve further into this topic and make PR a priority for their business.

Key areas that will be covered:  

• What is PR and how can it benefit my business 

• What makes a news story 
• How to identify the story in your business 
• What journalists are looking for (press release checklist and examples) 
• How to approach a journalist and understanding what they are looking for 

Learning objectives: 

Leave this workshop with a basic understanding of how PR can benefit your business, raise brand awareness and result in more traction and sales 

This is open to all women in business and anybody who wants to incorporate PR into their marketing strategy!