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Retail Recharge Series -The Ultimate Guide to Branding and Marketing your Retail Business

March 2 @ 6:00 pm - 9:00 pm

Women’s Business Station is a proud member of the Tayside Ecosystems, shared on behalf of our friends at Business Gateway.

Join them at this live event at The Steeple in Dundee’s City Centre to kick off our Retail Recharge Month!

What to expect from this event

After an introduction from Business Gateway Tayside and Dundee’s City Centre Management team, you’ll also hear from David Groundwater of Find Business Support and Leigh Brown of the Town & City Gift Card programme, who will talk through the benefits of both organisations available to your retail business.

Retail Expert and owner of Real Retail Solutions, John Cowan, will then take us through his fantastic workshop, The Ultimate Guide to Branding and Marketing Your Retail Business.

This workshop will take a back-to-basics approach and encourage you to assess if your range of products and services is appropriate to the current needs and wants of your customers. It will cover options for communicating with your customers and enable you to consider the story/message that that you want to tell and where best to tell it.

It will take a practical approach to understanding the vision for your retail business and its position in the marketplace – building a brand and having services/products that the customer needs and wants. This leads naturally to communicating with potential and existing customers to raise awareness and directly promote products and services.

The workshop will cover the following:

  • Market Research
  • Customer Profiling
  • U.S.P. – your business’ unique selling point- what makes you stand out
  • Brand Authority
  • Brand Expertise
  • Brand PersonalityB

 

 

Book now via Business Gateway Website

Details

Date:
March 2
Time:
6:00 pm - 9:00 pm
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