About the Event:
Our Start-Up Essentials Workshops will be delivered monthly by local business experts from within the Women’s Business Station Community. These sessions will cover key business topics to support you with both starting a business or early-stage business growth.
Our January Start-Up Essentials Workshop will be hosted by Hollie Irvine, Owner of Highbeat Digital.
With a brand new year upon us, you may now be creating your marketing plan for the year ahead. One of the most important elements to get you started with this plan will be identifying your ideal customer (target market) and finding out where to locate them online.
Many elements of your business will be influenced by your target market – from advertising, how you communicate, your business branding, and business values (to name a few) – and so it is essential that you know who these customers are as these are the people most likely to want or need your product/service.
In this workshop you will:
– Learn how to find and identify your ideal customer
– Discover where to locate your ideal customer in an online setting
– Learn how to implement these findings into your digital marketing strategy for 2022!
About Our Host
Hollie Irvine is the director of Highbeat Digital, a digital marketing agency founded in 2019. Highbeat Digital offers high quality digital marketing training, consulting & support with a focus on helping small start-up businesses. Hollie enjoys building long-term relationships with clients who see the value in having digital marketing experts involved in various processes from in-house training to supporting with monthly data analysis and reporting. Recently Hollie won the award for “Outstanding Young Business Owner” at the Perthshire Chamber Business Star awards, a testament to the hard work and determination she puts into running her business and supporting her clients!