Firms Urged To Embrace New IDEAS

What prevents us from being innovative in the workplace, and how we can demolish the barriers?

One of America’s top innovation experts, inventor, researcher and educator Doug Hall will exclusively reveal the results of his recent survey of businesspeople throughout the UK, USA and Canada when he addresses delegates at ‘The Enterprise Conversation’. The survey investigates the barriers to innovation and creative thinking in organisations, exploring the top 10 problems perceived by employees and delegates ‘live’ on the day.

Doug Hall, named one of America’s top innovation experts by Inc. magazine, The Wall Street Journal, Dateline NBC, CNBC, CIO magazine, and the CBC, is visiting Dundee to introduce delegates to ‘Innovation Engineering.  This scientifically proven and measurable system transforms the mindset of people and organisations, enabling them to work smarter, faster and with increased creativity to accelerate the development of more profitable products, services and internal work systems.

Doug’s interactive talk will show delegates how, through ‘Innovation Engineering’ anyone in an organisation can think innovatively and create significantly more effective ideas than brainstorming. He will energise and educate the audience on creating, communicating and commercialising new ideas, helping turn innovation from a random gamble into a reliable business system for repeatable success.

Hosted by Women’s Business Station, the event will take place at Apex City Quay Hotel and Spa on Monday 9 March 2020.  The event is sponsored by Al-Maktoum College of Higher Education, University of St Andrews, Smartworks and Service Design Academy.


The event will be chaired by Helen Potter of Perth-based Potter Innovation, who holds the European Licence for Innovation Engineering and is currently focussed on running training programmes in Scotland.

Last year, world-renowned TED speaker Dr Ernesto Sirolli, a global practitioner of economic development and community advocate, addressed an audience of around 100 delegates at The Enterprise Conversation.

Back to News Articles