How Audrey Glen stayed resilient throughout the pandemic, creating a second business with the support of Women’s Business Station
We talked to our member Audrey Glen about her resilience throughout covid, having to shelve her business almost completely whilst creating a whole new business and stream of income during a global pandemic. Read about how she did it, how she tried to keep a positive outlook throughout and what her ambitions are for the future.
Audrey Glen: “I couldn’t have started up another business without the help of the Women’s Business Station and the network and support they provide.”
Tell us a little about your business and how it was affected by covid-19 at the beginning of the pandemic
I started up my wedding and events businesses in 2017 (Happy Ever After & Audrey’s Events) as I’d always loved organising parties & weddings for family & friends. I started by organising and decorating weddings and events. I also took on some catering work and my business slowly grew to an extent in 2019 where I only had six days off because I was so busy. January/February are always quiet months as people start to plan the events for the following year, however, 2020 started off the same but by mid-March, all my booked events were cancelled for the foreseeable. I had to rethink my business model and this is when I started making sweetie cones/jars for any occasion but that was short-term, low-income work to keep going. As we began to learn the pandemic was here to stay, it was time to consider my options.
You’ve had to start up a new business due to the restrictions in place with events during the pandemic, how did you find this?
I have over 31 years of experience in admin related posts, I decided to start up a Virtual Admin/PA business and Audrey Virtual Assistant was born in July 2020! I thought starting up my own business a few years ago was hard work but starting up another business during a worldwide pandemic was even more testing.
You have been so resilient throughout this period, what has helped you stay positive?
I couldn’t have started up another business without the help of the Women’s Business Station and the network and support they provide. I successfully completed the Elevator Academic Accelerator course and this helped me gain the confidence to successfully find clients.
What are your plans for both your businesses for the future? What are you most looking forward to when things return to normal?
I will continue with the admin work on weekdays and organise events or weddings at the weekend. However, this may involve a lot of juggling of my time but as I’m always organised, I’m sure it won’t be too difficult to manage. I can’t wait for events to restart and being able to meet up with clients in person.
To those who have had to put their business on hold during covid-19, what advice would you give them?
My advice to others who are in the same position as I was is to think of all your strengths and experience then use it to survive or drive a new business idea forward.
What does being a member of the Women’s Business Station community give to you. How does it support you?
I originally met Angie back in 2017 when I completed the 5by20 Dundee FasTrack Programme. This progressed into the creation of WBS and if it wasn’t for the FasTrack programme I wouldn’t have started up my events business. The support Angie and the network community have provided is invaluable! I also actively support other WBS members with advice and support. During the past fourteen months, WBS often provided my only source of communication through the workshops, networking and socials as I had to shield during the pandemic. Having the community around me has been a real lifeline.
Learn more about Audrey’s businesses by visiting her social channels:
Happy Ever After wedding planning services
Learn more about becoming a Women’s Business Station Member here or drop our Membership Manager Lauren an email: email@example.com